Viva Súper Estrikas Viva!
To attract customers to their forecourts in Guatemala and Colombia, Texaco recently ran a promotion offering Súper Estrikas merchandise to motorists who purchased a certain amount of fuel. The promotion was a great success, increasing volume by 10% at certain stations as fans rushed to get their hands on caps, T-shirts, DVDs, thermo mugs… and of course the latest comic installment of cool soccer action!
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