MTN Y’ELLO FORTUNE: It could change your life

After the enormous success of the first MTN comic, “YA SEIVA”, which achieved a record number of promotion entries for MTN, Strika, MTN and its agencies Wunderman and Y&R launched a second comic this month.

A testament to the success of the first comic is that a staggering 8 million copies of the second 12-pager, MTN Y’ELLO FORTUNE, is being printed and distributed. This entertaining and educational comic focuses on how MTN subscribers can benefit from MTN’s Y’ello Fortune campaign.


MTN Y’ELLO FORTUNE: How staying with MTN could change your life! is the story of Fortune, MTN’s undercover Y’ello Fortune agent, who guides Senzo, Nandi, and Ma Moloi on how to recharge and win BIG with MTN. Fortune spreads the news that MTN is giving away megabucks in the Y’ello Fortune draw. It’s everyone’s chance to make their dreams come true!

Through the adventures of Fortune and his friends, readers learn how to check their Y’ello Fortune entries and to get the Y’ello Fortune Callertunez. They also discover three ways to enter the Y’ello Fortune draw, and find out how to send a callback.


Get your own copy of the MTN Y’ELLO FORTUNE for FREE at MTN road shows, MTN shops, and in newspapers countrywide.